How To Assistant Direct A Commercial
Being a successful Assistant Director takes strong orgazantial skills and people skills. With a commercial – the main goal is to capture the Product – in its best selling moments – while keeping the ad agency comfortable with the operation. As the Assistant Director – on the set – you are the 1st mate to the Director who is the captain, making sure the director gets all the shots he/she needs. It’s a big responsibility…so take it serious. PRE-PRODUCTION Meeting the Director and the Producer KNOW YOUR DIRECTOR The Director – will have a certain flair,...
Read MoreHow to Assistant Direct a Music Video
Being a successful Assistant Director takes strong orgazantial skills and people skills. With a music video – the main goal is to capture the Artist – in his/her best moments – of performing the song. As the Assistant Director – on the set – you are the 1st mate to the Director who is the captain, making sure the director gets all the shots he/she needs. It’s a big responsibility…so take it serious. PRE-PRODUCTION Meeting the Director and the Producer KNOW YOUR DIRECTOR The Director – will have a certain flair, of how he or she sees capturing...
Read MoreHow To Cast A Music Video
Casting a music video is very different than casting a commercial or film. There are basic elements – like equipment – but it has different variables. Sometimes the artist is there to get a one on one feel of the talent. Not literally – but there are artist who try. But mostly they are there to see how talent reacts to their music. PRE-PRODUCTION Meeting the Director and the Producer KNOW YOUR DIRECTOR The Director – will have a certain flair, of how he or she sees talent – and with music videos the Director can have full control – if the artist is feeling the...
Read MoreHow To Cast A Commercial
Casting a commercial is very different than casting a film or music video. There are basic elements – like equipment – but it has different variables. Sometimes the agency is there to get a one on one feel of the talent or to ensure they see talent that their client would accept. PRE-PRODUCTION Meeting the Director and the Producer KNOW YOUR DIRECTOR The Director – will have a certain flair, of how he or she sees talent – but with commercials, the Director is bound by the agency’s vision – of the talent selling their product – and must conform to that. As the...
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