How To Cast A Commercial
Casting a commercial is very different than casting a film or music video. There are basic elements – like equipment – but it has different variables. Sometimes the agency is there to get a one on one feel of the talent or to ensure they see talent that their client would accept. PRE-PRODUCTION Meeting the Director and the Producer KNOW YOUR DIRECTOR The Director – will have a certain flair, of how he or she sees talent – but with commercials, the Director is bound by the agency’s vision – of the talent selling their product – and must conform to that. As the...
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